Strategy and Business Development

MRL is experienced in the development and implementation of effective strategies and programs, to successfully reach the client’s goals.

For effective business development and penetration of markets such as China, extensive and meaningful market analyses on customer needs are required. MRL is able to provide these via working together with their qualified local staff.

For Western companies targeting Asia, and Asian companies targeting Europe, we evaluate, for example, the following questions:

• How important are the target markets for the industry? How can their development be forecasted?
• Which, to the industry relevant, mega trends in the target region are crucial, and what impact do the trends have on the market and competitive dynamics?
• Which strategic options for the development of the target markets are relevant for our clients? How assessable are these options in terms of feasibility, sustainability, investment, potential for success and ROI?
• How should business development programs in the target area, such as product requirements, pricing, communication and distribution, be further developed to promote even more organic growth?
• What organisational changes in the management structure are useful in order to anchor the strategic objectives?
• How important are transaction-related options for achieving the goals, and how are they evaluated? (see Mergers, Acquisitions and Joint Ventures).

China’s market alone is enormous and heterogeneous with numerous regional, social and quality segments. As such it requires a market development strategy with clear priorities.